Social Media is about engaging with your audience and building a community. Engaging in social media doesn’t mean sharing your latest blog post on Twitter or Facebook and calling it a day. It takes a commitment to listen to your followers, understand their needs, answer their questions and be yourself. Whether you’re an individual, a startup or a Fortune 500 company, your social media presence will be used by potential customers, partners and competitors to learn more about you, communicate with you and hopefully even praise you.
An important step in developing a social media strategy is listening to the conversations that are already happening online in your industry, about your products and even your competitors. Identifying influencers in your industry is also invaluable to learning who your potential customers may be engaging with online. I’ve seen many companies experiment with platforms like Twitter only to flounder because they don’t have the tools necessary for success. I’ve also heard many people say “my customers aren’t on twitter” or “social media can’t drive sales.” I have been able to disprove both of those statements.
Let’s Grow Your Social Media Presence
My approach to social media on platforms like Twitter combines strategic marketing initiatives along with automation processes and tools in order to scale quickly with targeted followers. Here’s what we can do together:
- Listen and engage in conversations important to your brand
- Identify and follow social media influencers in your industry
- Share quality content on a consistent basis
- Connect all of your social platforms for a unified brand message
- Manage and track all referrals and leads
- Develop paid media campaigns
- Create unique audience targeting segments for paid media
Get in touch
Tell me about your social media challenges